Current & Emerging Market Trends
Uncertainty Isn’t the Exception — It’s the Rule
In our Q3 2025 survey, 76 percent of respondents from public companies said that macroeconomic shifts had an extremely significant impact on their H1 2025 strategy, compared with 45 percent of respondents from private companies.
Across both groups, forecasting and supply chains were the most impacted area, forcing finance teams to adapt to keep pace.
The Growing Role of Artificial Intelligence
While there is much discussion about AI, the actual pace of integration differs sharply between public and private firms. Public companies are well ahead, with more than 70 percent already embedding AI into compliance, payroll, and expense reporting — functions that keep finance operations stable in times of uncertainty.
Leaders Aren’t Pulling Back — They’re Leaning In
Over 50 percent also reported rising capital spending, operating costs, technology budgets, and expanded headcount.
Finance leaders need teams that can pivot quickly. See how leaders from both large and small companies are embracing strategies that mitigate risk and prepare for growth.
Strategic use of AI, automation and outsourcing can help your organization scale with market shifts without sacrificing the quality of your talent.
When Uncertainty Is the Norm, Agility Is the Response
Agility requires industry leaders to consider stakeholder perspectives and make the best possible decisions based on real-world conditions, forecasts, and resources. With Personiv’s outsourced finance and accounting solutions, organizations can gain access to skilled, GAAP-compliant talent that can flex with their needs.
Get your free copy of our 2025 Executive Outlook today.